The WOM Protocol is a blockchain-based protocol that aims to revolutionize digital advertising by creating a fair and transparent ecosystem. WOM stands for "word-of-mouth," and the protocol enables users to directly monetize their recommendations and word-of-mouth referrals.
The WOM Protocol utilizes the blockchain technology to record, validate, and verify word-of-mouth recommendations, compensating users for their genuine reviews and referrals. It aims to combat the prevalent issues of ad fraud, fake reviews, and lack of transparency in the advertising industry.
The native cryptocurrency of the WOM Protocol is called WOM. It serves as the medium of exchange within the ecosystem, allowing users to earn, spend, and transfer value. WOM coins can be earned by sharing reliable recommendations, engaging with branded content, participating in campaigns, and referring others to join the platform.
The WOM Protocol introduces a new advertising model called Proof-of-Real-Engagement (PoRE). This model ensures that users are genuinely engaged with the content and recommendations they share, minimizing the influence of bots or fake reviews. Advertisers can target specific demographics and incentivize users to share their recommendations, creating a more targeted and effective advertising approach.
By leveraging the transparency and security of blockchain technology, the WOM Protocol aims to restore trust in the advertising industry by rewarding users for their genuine contributions and ensuring brand safety for advertisers. This incentivizes users to become active contributors, benefiting both individuals and brands within the ecosystem.
For those who want to download the Wom-Protocol logo, we have
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the Wom-Protocol logo.